21 Comms has been tasked with handling Coke’s mobile strategy, including overseeing the brand’s business with mobile operators, application and content providers, as the soft drinks giant gears up for the 2008 Olympics.
The move follows Coke’s decision to establish Red Lounge in November of last year, a 40-person unit made up of reps from several agencies, including Leo Burnett, McCann Erickson, Starcom, Wwwins and Heartland, although it’s not clear if 21 Comms will join the unit.
