Coca-Cola's first herbal drink should appeal to younger generation: industry experts

BANGKOK - The decision by Coca-Cola to launch its first herbal drink, Habu, in Thailand is a wise move, according to industry experts, who point out that a lack of prejudice against the world-renowned soft drink brand makes the country an ideal testing ground.

by Racheal Lee

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now