Coca-Cola shortlists two for brand activation in Indonesia

JAKARTA - Coca-Cola has shortlisted Lowe and Oze as it hunts a brand activation agency for its Sprite brand in Indonesia.

It narrowed the review to two after inviting five agencies to pitch for the account. Ogilvy Action, Momentum and Visicom have reportedly not made it to the second round.

According to sources, Coca-Cola is in the process of launching a product extension of the Sprite brand in Indonesia.

Sprite, introduced by Coca-Cola in 1961, is sold in more than 190 countries and ranks as the number four soft drink worldwide.

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