'Coca-Cola Running fun 2011' with music, drinking party and fun dressing

Over 2,000 runners, children and oldies enjoyed a fun day out during the 'Coca-Cola running fun 2011' at Wu Kwai Sha Youth Village on 18 September. To live up to Coca-Cola's 'Live positively' spirit, the 10K race was spiced up with cheerleaders, a marching band, and a symphonic performance. Participants were encouraged to show off their creativity in dressing up with Coca-Cola polar bears and bottlers, and all were treated to an after race 'drinking party' of Coca-Cola, Bonaqua and Aquarius.

by Benjamin Li

Please sign in below or access limited articles a month after free, fast registration.

 If you don’t yet have an account, you can register for free to unlock additional content. For full access to everything we offer, view our subscription plans.

Register for free

✓ Access limited free articles each month

✓ Email bulletins – top industry news and insights delivered straight to your inbox

Register now

Subscribe

✓ Unlimited access to all Campaign Asia content

✓ Real-world campaign case studies and career insights

✓ Exclusive reports, industry news, and annual features

Join now