Replacing the ‘Coke Side of Life’ slogan from 2006, the Open Happiness commercials suggest people push aside their busy lives for just a moment and enjoy a coke.
This integrated campaign, with three different commercials (Avatar, Crave and , launched globally blasting out initially during the American Super Bowl. The complete set of videos can be viewed online.
Credits:
Project Romance Library
Client The Coca-Cola Company
Creative agency Wieden & Kennedy, Amsterdam
Executive creative directors John Norman, Jeff Kling
Creative directors Sue Anderson, Jorge Calleja
Art director Ayse Altinok
Copywriter Gregg Clampffer
Agency executive producer Elissa Singstock
Head of production Corey Bartha
Production house MJZ
Director Tom Kuntz
Executive producer Debbie Turner
Producer Suza Horvat
Editor Russell Icke
Post-production company Whitehouse Post London
Director of photography Alwin Kuchler
Animation company The Mill London
Exposure Television, print, outdoor, point-of-sales, online
This integrated campaign, with three different commercials (Avatar, Crave and , launched globally blasting out initially during the American Super Bowl. The complete set of videos can be viewed online.
Credits:
Project Romance Library
Client The Coca-Cola Company
Creative agency Wieden & Kennedy, Amsterdam
Executive creative directors John Norman, Jeff Kling
Creative directors Sue Anderson, Jorge Calleja
Art director Ayse Altinok
Copywriter Gregg Clampffer
Agency executive producer Elissa Singstock
Head of production Corey Bartha
Production house MJZ
Director Tom Kuntz
Executive producer Debbie Turner
Producer Suza Horvat
Editor Russell Icke
Post-production company Whitehouse Post London
Director of photography Alwin Kuchler
Animation company The Mill London
Exposure Television, print, outdoor, point-of-sales, online
