NEW DELHI Coca-Cola India has made a foray into the premium juice segment with the launch of Minute Maid, while also introducing frosted bottles of Coca-Cola, Diet Coke and Sprite exclusively for the Mumbai market.
'From a strategic perspective, the launch of these new innovations and offerings harness the efficient execution capabilities of Coca-Cola in India,"said John Ustas, CEO, Coca-Cola Bottling Operations India. "The entire delivery chain from strategy to market execution has been designed to provide an international beverage experience to all our consumers."
Coca-Cola has also extended the international range of Schweppes into India.
Leo Burnett bagged the Minute Maid account in a three-way pitch, which included McCann Erickson and Ogilvy & Mather. McCann will now handle the frosted bottle account, while Sprite will be managed by Ogilvy.
The first ads will break by the end of the year.
