Carat, Starcom and MediaCom are believed to be pitching with the incumbent, Universal McCann. The client would not return Media's calls at press time.
The news comes one month after Coca-Cola awarded its Japanese media planning for Fanta and Sprite and its Hong Kong planning and buying business across all local brands to Universal McCann.
The news comes one month after Coca-Cola awarded its Japanese media planning for Fanta and Sprite and its Hong Kong planning and buying business across all local brands to Universal McCann.
The IPG agency - say insiders - is the favourite to retain the business in the Philippines, given its strength in the market.
Earlier last year, Coke re-appointed Initiative to handle alls brands in Thailand (Media 17 July).