The value of the account remains unconfirmed. No representatives from Universal McCann or Coca-Cola were available for comment on the result.
Other regional markets in which the agency works with Coca-Cola include Hong Kong and Japan
Universal was awarded Coca-Cola’s US$7 million media planning and buying account in Hong Kong at the end of last year in a move that displaced long-term incumbent Starcom and fellow IPG roster agency Initiative. Last year also saw Coca-Cola transfer its media from Dentsu to Universal in Japan.
Other regional markets in which the agency works with Coca-Cola include Hong Kong and Japan
Universal was awarded Coca-Cola’s US$7 million media planning and buying account in Hong Kong at the end of last year in a move that displaced long-term incumbent Starcom and fellow IPG roster agency Initiative. Last year also saw Coca-Cola transfer its media from Dentsu to Universal in Japan.
