The review, which began in October, includes all Coca Cola brands in Hong Kong. Universal McCann and Coca-Cola representatives were unavailable for comment.
Coca-Cola poised to pick Universal McCann Hong Kong
HONG KONG - Coca-Cola is expected to hand its US$7million media buying and planning account to Universal McCann, following a review that also included long-term incumbent Starcom and fellow roster agency Initiative (Media, 24 October).
