Coca-Cola launches new black tea product with Vic Chou as brand ambassador

Coca-Cola has launched a new black Oolong tea product called Sokenbicha, (爽健美茶黑覺醒) in Taiwan. Ogilvy & Mather Advertising Taipei drummed up the launch with a brand new TVC campaign featuring new brand ambassador Vic Chou 周渝民 which rolled out on 31 May.

by Benjamin Li

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