Coca-Cola enters TCM industry

BEIJING - The Coca-Cola Company has opened The Coca-Cola Research Center for Chinese Medicine as part of a collaboration with the China Academy of Chinese Medical Sciences in Beijing.

Aimed at helping Coca-Cola develop brands which contribute to ‘well-being” and use herbal ingredients and formulas - a reflection of the global health and wellness trend - the R&D facility will combine the insights and benefits associated with traditional Chinese medicine (TCM).

Coca-Cola chiefs claim the new initiative marks the first time an international company has opened a research centre at the academy.