Coca-Cola consolidates digital brief with Wwwins

SHANGHAI - Coca-Cola China has consolidated its digital marketing business for all brands into Aegis agency Wwwins as the company gears up for the 2008 Beijing Olympics.

by | 02/28/2007

The assignment, estimated at US$10 million, covers Coke brands including Sprite, Nestea, Fanta as well as Coca-Cola.

Wwwins, part of the Aegis digital network Isobar, triumphed after a four-way pitch against Neo@Ogilvy, MindShare and Dentsu. Isobar already handles online duties for Coca-Cola's brand portal, iCoke.

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