Coca-Cola | Coke Intrinsics | Shanghai

Coca-Cola is reconnecting with teens and young adults in China by appealing to their senses.

by | 06/01/2009

The commercial continues the ‘Shuang’ theme, which is the expression of the physical, emotional and spiritual refreshment of an ice-cold Coke.

Credits:
Project Coke Instrinsics
Client Coca-Cola China
Creative agency Red Lounge

Creative director Julian Hernandez
Copywriters Anson Gu, Julian Hernandez
Art director Antonin Lelievre
Agency producer Cherry Lee
Director Ken Lambert
Production company Sheepishlion
Post-production company Post Modern
Media agency Starcom Media
Digital agency wwwins Consulting
Creative director Tim Doherty
Associate creative director Miya Lee
Art director & designer Baby Guo
Copywriter Cain Peng
Senior interactive designer Ido
Muti-media director Jerry Lee
Exposure Television, outdoor, online