Coca-Cola celebrates Year of the Dragon in Hong Kong

<p>Bears, dragons and Coca-Cola are joining forces in a new television </p><p>commercial to welcome Chinese New Year, with the ever-popular polar bear </p><p>family celebrating the start of the Year of the Dragon in a TVC created </p><p>specifically for Chinese audiences. </p><p><BR><BR> </p><p>"We wanted to do something really special for our Hong Kong consumers to </p><p>mark this auspicious occasion," said Swire Coca-Cola marketing director </p><p>George Smith. </p><p><BR><BR> </p><p>"The polar bears seem almost human - they personify family values and </p><p>fun." </p><p><BR><BR> </p><p>Since their first appearance on TV screens in 1993, the Coca-Cola polar </p><p>bears have become worldwide favourites with consumers both old and </p><p>young. </p><p><BR><BR> </p>