Coca-Cola calls brand activation pitch in Indonesia

JAKARTA - Coca-Cola is on the lookout for a brand activation agency for its Sprite brand in Indonesia.

The soft drinks giant has called a pitch that involves five agencies - OgilvyAction, Momentum WW, Lowe, Visicom and OZE.

According to sources, the company is in the process of launching a new product extension of the Sprite brand in the Indonesian market.

The Sprite brand, introduced by Coca-Cola in 1961, is sold in more than 190 countries and ranks as the No. 4 soft drink worldwide.