CNY of the sheep (or is it goat or um, ram?) inspires brands to follow each other

I love Chinese New Year (CNY). Every year is different, a different animal for marketers to wrestle with. This Lunar New Year is the Year of the Goat. Although some say it’s the Year of the Sheep as apparently they are the same in Chinese. Some even say the Ram, which ( guess is in between the two.

by Chris Reed