CNY not just for promotional tactics anymore: Prophet
GREATER CHINA - Chinese New Year is a surprisingly strong branding opportunity, not just a promotional tactic, according to survey results from brand consultancy Prophet.
by Jenny Chan 陳詠欣
GREATER CHINA - Chinese New Year is a surprisingly strong branding opportunity, not just a promotional tactic, according to survey results from brand consultancy Prophet.
by Jenny Chan 陳詠欣