CNN to relaunch global website

ATLANTA - CNN.com has announced it will relaunch its global portal this weekend, in a bid to enhance and simplify its online news experience.

The redesigned site promises to improve usability while offering more touchpoints for users to access news and information, including blogs, external links to news sources and ‘All About’ pages of archived content.

Additionally, a live online video platform previously only available via subscription has been made free, and the portal will also feature user-generated content.

“Our strategy behind the relaunch was to take advantage of the technology and the tools of integration, and we wanted to really harness that integration in terms of story-telling,” said Susan Grant, executive vice-president of CNN News Services.