The deal has expanded to also include the broadcaster's domestic network in the US.
The partnership, which stretches until 2011, includes Eco Solutions’ weekly on-air segments and vignettes across CNN International’s global network, to reach over 249 million households and hotel rooms in more than 200 countries and territories worldwide.
The partnership, which stretches until 2011, includes Eco Solutions’ weekly on-air segments and vignettes across CNN International’s global network, to reach over 249 million households and hotel rooms in more than 200 countries and territories worldwide.
The US broadcaster’s domestic network which covers 97 million households and an interactive platform on its website is also included in the deal.
William Hsu, vice-president, news advertising sales Asia-Pacific, CNN International, said: “With Suzlon extending and expanding this multi-platform sponsorship, we keenly look forward to our continual delivery of powerful advertising campaigns with an initiative that is reflective of CNN’s commitment towards reporting on the environment and the use of technology in addressing these problems in a way that is practical as well as sustainable.”
Vivek Kher, Suzlon Energy’s head of corporate communications, added: “We at Suzlon, have been working to build Brand Suzlon to stand for sustainable living today for a greener, prosperous tomorrow.”
Eco Solutions is a special segment on CNN that addresses vital issues facing mankind today while finding solutions to preserve our planet’s natural resources for future generations.
