CNN, BBC prove popularity in IATS survey

CNN International reaches 37 per cent of international air travellers on a weekly basis, according to the IATS Asia 7 survey, conducted by European Data & Research, between March and April this year in 10 major Asian airports. Meanwhile, the BBC has increased its viewership among international air travellers, with 11.4 per cent of those surveyed having viewed BBC World the previous day. News channels remain the first choice among air travellers in daily reach, including: CNNI (25.4 per cent), BBC World (12.5 per cent), Discovery (12.2 per cent), Star Sports (10.2 per cent), CNBC (8.9 per cent) and ESPN (7.8 per cent). Also, CNNI reached 50 per cent of all senior business executives in the IATS survey. "These strong results endorse our investment in regionalisation, which has meant a significant amount of extra spending to increase the localised content available to our viewers," said CNNI managing editor Bill Baggitt. "The international air travellers community is a key target audience for BBC World and the survey results reaffirm the channel's popularity amongst this sector," said BBC World managing director Patrick Cross.

Sign In

Trouble signing in?

Reset Password: Click here

Contact Customer Support at

Customerservice@campaignasia.com