CNN and NEC team up for 'Be the Change'

HONG KONG - CNN is set to launch a global initiative aimed at publicising the work of aid workers globally, with NEC signing on as the major sponsor for the duration.

The project, ‘Be the Change’ will see six aid workers equipped with videos and laptops, which will enable them to film their day-to-day work and contribute blogs on a dedicated CNN.com microsite.

One video diary from a contributor will also become a weekly segment on CNN International. The website goes live next week.