CNBC rolls out consumer blitz

CNBC has launched a new consumer branding campaign aimed at enhancing the channel's lagging regional visibility. <br><br> Created by Fallon Asia, the print executions follow the layout of a newscreen, replacing news bites with CNBC's key selling points. At the bottom runs the tagline, 'The only live global business news coverage almost 7 million decision makers tune into weekly.' <br><br> The campaign also includes a TVC and BTL materials. Aside from local channels, the campaign will roll out across pan-regional media such as AXN, Forbes and TIME, as well as in-flight media.