CNBC rolls out ads for Asian viewers

<P>ASIA-PACIFIC: CNBC has rolled out a new consumer branding campaign across the region, following a trade campaign launched three months ago. </P> <P><BR>"The message that we want to communicate is that CNBC offers reliable, up-to-the-minute information that will help viewers make more informed decisions," said Anne Pappas, director of marketing, CNBC Asia. </P> <P><BR>Developed by Fallon Asia, which took on the account in January, the creative adopts CNBC's signature ticker with the copy listing CNBC's selling points. The tagline reads: 'The only live global business news coverage almost 7 million decision-makers tune into weekly'.</P> <P><BR>"The images used are consistent with what you would associate with being successful and having a positive impact in the business world," Pappas added. </P> <P><BR>"The copy, like the content in our channel, is engaging, and communicates the direct association of watching CNBC having a positive impact on our audience."</P>