CNBC India experiences Singapore Zoo at night

This partnership aimed to generate Singapore’s brand awareness and provide Indians
with more information on what it can offer incentive groups.

Challenges
The event’s organisers were mainly stationed in India, so there were a lot of last-minute changes and requests to the quotation.
Communications were also complicated as there were many parties involved.
The itinerary for the incentive programme was reversed, as requested by the organisers.
The organisers were also not able to confirm if they wanted to have the tribal dance performance and, when they finally did decide, it was already too late to engage external performers.
However, so as not to disappoint the guests, the zoo approached its in-house tribal
performers, who had already been working the whole evening, to put in an additional shift for this particular group.
As this was a live event with filming, some planned segments were delayed. For example, the
group arrived late, which resulted in the start being delayed.

Execution
The group arrived at the zoo’s entrance and was greeted by elephants, with some members
feeding them with fruit.
The group was then taken on the Night Safari for a 45-minute tram journey with commentary,
followed by a 30-minute Creatures of the Night show.
Finally, the group was then ferried back to the Zoo Pavilion by the lake for a cocktail
function and dinner.
Most of the group also participated in the tribal entertainment without needing
much persuasion.

Verdict
A representative from CNBC says the event was well planned and organised. “The team from
the Singapore Zoo and Night Safari were very accommodating and managed to turn around
the event within such a short timeframe and despite the many last-minute changes,” she says.