Wu, who is expected to take up a new role as China marketing director for Intel, could not be reached for comment at Media’s press time. It’s believed Wu’s desire to return to the client side - he was previously general manager with NBA China before joining CMX - was a critical factor in his decision to leave, despite having previously worked for Zenith’s planning business several years ago.
Publicis Groupe Media China chairman and ZenithOptimedia Asia-Pacific CEO Phil Talbot said the two departures were not connected. “We employed Karl as we believed his client experience would help us add value in the operational side of CMX,” said Talbot.
“Being chief operating officer of CMX was a career departure for Karl, and as much as he enjoyed the operational role at CMX, he realises that his skill set and passion lies more on the client-side and being on the frontline.”
Talbot indicated the agency was still determining whether a replacement COO would be sought. In the interim, Zenith chief financial officer Robin Chen will take the reins, with Talbot, acting head of the unit since Beck’s departure, continuing in his additional capacity.
Recently-promoted managing director Warren Hui will continue to oversee TV, print and radio negotiations for CMX.