Cluck to lead planning at MindShare China

SHANGHAI - MindShare China has chosen Karl Cluck to replace Mark Heap as national head of strategic planning, following Heap's departure for PHD China earlier this year.

Cluck’s promotion comes after a stint of just over a year as national planning director for the agency’s Unilever account.

The new role, which includes executive committee membership, will see Cluck drive the integration of MindShare’s China operation into a new global model focusing on creating consumer engagement through content and digital.

Cluck will remain in Shanghai, where he will report to MindShare China chief executive Andrew Meaden.