Publicis, which narrowly held onto the account following a hard-fought four-way pitch against Grey, JWT and Ogilvy & Mather, was awarded a two-year contract. The win covers both branding and tactical work.
CLP, which took almost four months to make a decision following the final round of presentations, even took the unusual step of extending Publicis’ contract on a per-month basis to cover the brand during the extra time needed for a decision.
Publicis Hong Kong chief executive officer Laurie Kwong said: “(CLP) has gone through a very rigorous process. To beat the other agencies is something of which we are very proud.”
The final four saw off initial competition from BBDO, Leo Burnett, M&C Saatchi and DDB.
CLP was not available for comment at Media’s press time.
