The final list includes 4As agencies Grey, JWT, BBDO, Leo Burnett, M&C Saatchi and DDB, with Ogilvy & Mather and incumbent Publicis also thought to be involved.
Each agency has been asked to work in conjunction with a media partner – the incumbent media agency for CLP is Zenith Optimedia.
It’s understood that TBWA and Y&R did not tender for the account. According to sources, the brief will include details for the next stage of presentations, focusing on the development of a brand platform for the next phase in the company’s communications strategy, strategic input and enhancing brand perceptions.
CLP declined to comment.