Initial reports suggested that the agency had withdrawn because it objected to the length of the seven agency-strong shortlist.
But Clemenger BBDO Sydney’s chief Jim Moser said this was untrue: “We have made a decision not to participate so we can concentrate on other priorities and opportunities.” Fellow contenders M&C Saatchi, the incumbent, Publicis Mojo and Saatchi & Saatchi, Singleton Ogilvy & Mather and Whybin TBWA remain in the running for the three-year tender.
But Clemenger BBDO Sydney’s chief Jim Moser said this was untrue: “We have made a decision not to participate so we can concentrate on other priorities and opportunities.” Fellow contenders M&C Saatchi, the incumbent, Publicis Mojo and Saatchi & Saatchi, Singleton Ogilvy & Mather and Whybin TBWA remain in the running for the three-year tender.
One source close to the review suggested that the size of the short-list was “absolutely ridiculous”.
See Opinion 1, page 28
