Staff Reporters
Jun 22, 2019

Clemenger BBDO and Finch win Grand Prix in sustainable-development category

Melbourne's Clemenger BBDO and Finch have won APAC's second Grand Prix of the festival for a Mars programme that asks adland to pay up when it uses animals in ads.

Clemenger BBDO and Finch win Grand Prix in sustainable-development category

'The Lion's Share', a programme introduced at Cannes Lions 2018, won the Grand Prix in the Sustainable Development Goals Lions Friday night at Cannes Lions 2019.

The programme, spearheaded by Mars, arose out of a recognition that many ads make use of endangered animals, and called on the ad industry to direct a share of media spend for each ad containing animals to a United Nations Development Programme fund dedicated to conservation (see introductory video below).

Overall, APAC agencies won seven awards in the category: The Grand Prix, a gold for FCB Ulka Delhi, two silvers (one for The Lion's Share and anothr for Grey Bangladesh), and three bronzes (to Cheil, Colenso BBDO and DDD). Globally, the category yielded 22 awards.

The table below details all the winning APAC work. See all our Cannes Lions 2019 award coverage.

TITLE CLIENT PRODUCT ENTRANT / IDEA CREATION COUNTRY AWARD
THE LION'S SHARE MARS AUSTRALIA THE LION'S SHARE CLEMENGER BBDO MELBOURNE / FINCH, Melbourne AUSTRALIA Grand Prix 
THE OPEN DOOR PROJECT THE MILLENNIUM SCHOOL SCHOOL FCBULKA, Delhi INDIA Gold Lion
UCB AGROBANKING UCB - UCASH, SHWAPNO MOBILE BANKING SERVICE GREY BANGLADESH, Dhaka BANGLADESH Silver  Lion
THE LION'S SHARE MARS AUSTRALIA THE LION'S SHARE CLEMENGER BBDO MELBOURNE / FINCH, Melbourne AUSTRALIA Silver  Lion
BACK2LIFE SAMSUNG CORPORATE SOCIAL RESPONSIBILITY PROJECT (CPR) CHEIL PENGTAI, Beijing / CHEIL WORLDWIDE HONG KONG CHINA Bronze Lion
KUPU SPARK SPARK COLENSO BBDO, Auckland NEW ZEALAND Bronze Lion
PROJECT FREE PERIOD JOHNSON & JOHNSON, INDIA STAYFREE DDB MUDRA, Mumbai INDIA Bronze Lion

Source:
Campaign Asia

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