C&C group product manager Terence Ko said the brand's database grew 93 per cent, with the return rate, or people actively partaking in the campaign, at 54 per cent. This compared with a return rate of less than 20 per cent for the brand's previous online campaigns.
The campaign, developed by Agenda, invited young bloggers to download computer codes from the C&C site, choosing between three specially-designed 'Petz': a cat, dog and a bubble. Yan Yan Hui, account director, Agenda said: "The campaign connected with teens by becoming part of their virtual homes, rather than engaging them on our website alone."