Claydolls versus popstar in China
<p>In a festive season previously dominated by local advertisers, Coca-Cola </p><p>and Pepsi have risen to become top 10 biggest spenders during January's </p><p>Chinese New Year holiday in China, according to media agencies. </p><p><BR><BR> </p><p>Coke was ranked the third biggest spender this year, with Pepsi holding </p><p>sixth place. </p><p><BR><BR> </p><p>Coke employed a Centro-produced TVC featuring a clay boy and girl </p><p>attaching New Year's greetings onto the entrances of homes. In addition, </p><p>Coke repackaged its cans to include images of cartoon snakes to usher in </p><p>the Year of the Snake. </p><p><BR><BR> </p><p>Meanwhile, rival Pepsi continued with its annual tradition of using </p><p>celebrities in TVCs. This year, it was singing sensation Kelly Chen. </p><p><BR><BR> </p><p>Pepsi China vice-president of marketing Richard Lee said the use of </p><p>celebrities added a "new dimension to our campaign" and helped make </p><p>Pepsi look trendy. </p><p><BR><BR> </p>