According to Jo-Anne Loi, marketing communications manager, Clarke Quay, SPRG has been briefed to “raise the overall profile of Clarke Quay as an integrated entertainment venue”.
Meanwhile Saatchi Lab’s immediate task is to develop a new brand campaign and revamp existing marketing collaterals. The two were appointed following competitive pitches.
“Our value proposition to visitors of Clarke Quay is that we have something to offer everyone, whether it's for food, drink, entertainment or all of the above,” said Loi.
Clarke Quay attracts an estimated 25,000 partygoers on a typical weekend through tenants such as Ministry of Sound, Attica and Indochine Forbidden City.
