BANGKOK: Index Promotion Agency has taken Clariol's new product -
Botanical Shine Complex - to new heights in Bangkok.
Index's president, Kriengkran Kanjanapokin, said the client's main
objective - "to be the talk of the town" - has been achieved by using
the Biyok Tower II building to promote the brand. At 52 floors the
skyscraper is visible throughout Bangkok.
To spread the message across 12,480 square metres, the area spanning one
side of the building's outer wall, the agency used laser technology.
It deployed hi-powered lasers for animation and lighting, which could be
seen from up to four kilometres away. It also incorporated a high-power
projector, sky searchlights and fireworks for the 15-minute show.
Index used television and radio to get people talking.
