Crush will be responsible for all above-the-line and below-the line advertising campaigns for Citigems. Earlier this year, the jewellery brand appointed sister agency Bang to handle PR and media communications work for the brand.
Evelyn Tan, brand manager of Citigems, said: "We are very happy to embark on this journey with Crush. Crush’s dynamic team has demonstrated a high level of enthusiasm in our brand as well as provided valuable inputs from their experience, and we look forward to working with them on our upcoming campaigns incorporating innovative jewellery collections".
Evelyn Tan, brand manager of Citigems, said: "We are very happy to embark on this journey with Crush. Crush’s dynamic team has demonstrated a high level of enthusiasm in our brand as well as provided valuable inputs from their experience, and we look forward to working with them on our upcoming campaigns incorporating innovative jewellery collections".
