The ‘Making every dollar count’ campaign focuses on helping the segment better manage its long-term financial needs. The campaign will run via print and outdoor media beginning today.
“Having learnt that they only have HK$2,300 (US$295) disposable savings per month, our aim through the Citibanking launch is to provide them with innovative products and services that help maximise the potential of their money today for a better future tomorrow,” said Arvind Sankaran, director of customer franchise at Citibank.
