Cisco poised to appoint OgilvyOne for regional account

ASIA-PACIFIC - Cisco Systems is believed to have selected OgilvyOne as its regional creative lead agency, following a final round of pitching that also included Tribal DDB and Bates141.

The three agencies progressed from an initial stage that also included Tequila.

The brief is thought to call for OgilvyOne to help Cisco shift its focus to the SME segment of the B2B market, and emphasises the use of below-the-line and digital media.

The pitch followed the arrival at Cisco of Sharon Ee to oversee regional marketing earlier this year.