The site, called The Hub, is designed as a platform for Cisco to interact with audiences beyond “habitual marketing and promotions activities”, Upstream said in a release. The Hub focuses on educating consumers on home networking and encourages users to interact and discuss technology.
Following the launch of the site, Upstream will engage bloggers and journalists in a campaign to introduce audiences to the social media platform.
The appointment follows Upstream’s appointment as the communications partner for Livescribe, the maker of digital and paper-based stationary tools, and FirstClick Consulting, a digital marketing agency with a focus on search engine marketing.
With both clients, Upstream will launch educational campaigns for Australian and New Zealand audiences.