Bravo Asia has been tasked with advertising strategy, increasing brand awareness and driving the company’s business in Hong Kong.
“The clients have invested a lot in product innovation, the challenge for us is to strengthen their brand awareness and salience among young adults and professionals who wear contact lenses, said Aaron Lau, president and CEO of Bravo Asia.
“The clients have invested a lot in product innovation, the challenge for us is to strengthen their brand awareness and salience among young adults and professionals who wear contact lenses, said Aaron Lau, president and CEO of Bravo Asia.
“Laser eye surgery is popular in recent years, but it’s still quite expensive and doesn’t amount to significant competition for contact lenses products,” added Lau.
Ciba Vision’s direct competitors include Acuvue of Johnson & Johnson, and Bausch & Lomb.
The first marketing campaign including press conferences and print ads for their new products will be rolled out in February.
