CIA wins Virgin media account

<p>CIA Hong Kong has won a raft of new business worth HKdollars 60 </p><p>million (about USdollars 7.7 million), including luring away Richard </p><p>Branson's high-flying brand, Virgin Atlantic Airways, from OMD. </p><p><BR><BR> </p><p>The agency was appointed by Virgin following a number of meetings and </p><p>presentations over the past six months. </p><p><BR><BR> </p><p>The airline's marketing and PR manager for Hong Kong Angelina Wong </p><p>described CIA's ideas and recommendations as "innovative". </p><p><BR><BR> </p><p>"For even a simple ad, they can make it so that it arouses strong </p><p>interest. They are constantly looking for ways to break through the </p><p>clutter, for example in print, they can combine advertising with </p><p>editorial or advertorial and public relations in a very unique way," she </p><p>said. </p><p><BR><BR> </p><p>Virgin is 49 per cent owned by Singapore Airlines (SIA), which recently </p><p>tapped CIA to be its worldwide media agency. </p><p><BR><BR> </p><p>However, Ms Wong denied that this was a realignment based on SIA's </p><p>choice of media agency. "Virgin is very decentralised and each market </p><p>can choose the agency it wants and in this case we too had a choice and </p><p>exercised that right." </p><p><BR><BR> </p><p>The change in media agency in Hong Kong comes seven months after Virgin </p><p>dropped TBWA as its creative agency, replacing it with local hotshop Get </p><p>Smart. </p><p><BR><BR> </p><p>CIA Hong Kong's other wins included Charles Schwab and Chinese bank, </p><p>ICBC. </p><p><BR><BR> </p>