CIA Medianetwork Singapore has won the launch of four new UK
fashion brands: Warehouse, Top Shop, Top Man and Miss Selfridge.
CIA will be developing integrated media communication strategy and
implementation for these four brands as well as O'no, an upmarket
children's boutique chain.
Wing Tai Clothing, a wholly-owned subsidiary of property developer Wing
Tai Holdings, is the local franchisee representing the above four
brands, which offer innovative styles and signature looks without the
high prices of designer labels.
Wing Tai Clothing director Helen Khoo said CIA had demonstrated its
understanding on these four brands, the distinctive marketing approaches
and exercised strategic thinking.
Ms Bertilla Teo, general manager of CIA Medianetwork Singapore said the
the agency had proved the importance of media.
"We are glad that the client has taken the bold step of going beyond the
conventional full service agency route and into the specialism paths,"
she said.
