CIA Singapore wins Wing Tai brands account

<p>CIA Medianetwork Singapore has won the launch of four new UK </p><p>fashion brands: Warehouse, Top Shop, Top Man and Miss Selfridge. </p><p><BR><BR> </p><p>CIA will be developing integrated media communication strategy and </p><p>implementation for these four brands as well as O'no, an upmarket </p><p>children's boutique chain. </p><p><BR><BR> </p><p>Wing Tai Clothing, a wholly-owned subsidiary of property developer Wing </p><p>Tai Holdings, is the local franchisee representing the above four </p><p>brands, which offer innovative styles and signature looks without the </p><p>high prices of designer labels. </p><p><BR><BR> </p><p>Wing Tai Clothing director Helen Khoo said CIA had demonstrated its </p><p>understanding on these four brands, the distinctive marketing approaches </p><p>and exercised strategic thinking. </p><p><BR><BR> </p><p>Ms Bertilla Teo, general manager of CIA Medianetwork Singapore said the </p><p>the agency had proved the importance of media. </p><p><BR><BR> </p><p>"We are glad that the client has taken the bold step of going beyond the </p><p>conventional full service agency route and into the specialism paths," </p><p>she said. </p><p><BR><BR> </p>