CIA edges Starcom off Moet-Hennessy deal

<p>Media independent CIA has struck gold again by winning the USdollars 8 </p><p>million Moet-Hennessy regional account in a competitive pitch against </p><p>incumbent Starcom. The decision means that Moet-Hennessy will join the </p><p>rest of the LVMH group in working with CIA, although Leo Burnett will </p><p>remain the creative agency. </p><p><BR><BR> </p><p>The appointment takes effect from April. CIA Hong Kong managing director </p><p>Caroline Foster said that the account would be media-led, a significant </p><p>change compared with its present arrangement. </p><p><BR><BR> </p><p>The change in media agency comes at a time when the dynamics of the </p><p>alcoholic beverage market in Asia is undergoing a radical </p><p>transformation. Cognac, which is a major category for Moet-Hennessy, is </p><p>facing declining consumption as consumers are increasingly buying beer </p><p>and red wine as drinks of choice. </p><p><BR><BR> </p>