Chung to head up BBDO Korea

SEOUL - SH Chung is set to take on the role of chief executive at BBDO Korea after a four-year stint as managing director of JWT's Korean operation.

Replacing Chung at JWT will be Jong Woo Park, currently the agency’s client service director.

Prior to working at JWT, Chung was executive creative director of Dong Bang, the in-house agency of Amore Pacific, Korea’s largest cosmetics firm. Dong Bang was rolled into BBDO in 2001, and Amore Pacific remains one of the agency’s core clients.

Chung is expected to begin his new role in early April.