Christy resigns from Burnett for US Bcom3 post

HONG KONG: Leo Burnett marketing services director Andrew Christy is leaving to join a Bcom3 agency in Texas amid a restructuring of Burnett's below-the-line activities in the region. Christy has spent nine years with Burnett, working throughout Asia to manage below-the-line activities for multi-national and local clients. But the increasing need for specialisation across all communications disciplines has lead to a restructuring of Christy's department. As part of this revamp, below-the-line disciplines such as public relations, event marketing, sports marketing and direct marketing have been set up as separate independent units. The vacancy left with Christy's departure will not be filled, according to a Burnett spokesperson. Christy is moving to Dallas to take up the post of director of promotion services at Moroch & Associates.

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