Having begun his advertising career at Oricom in 1987, Chong set up Ogilvy & Mather in Korea with Paik eleven years ago. Chong’s current role followed ten years as the agency’s executive creative director.
Diamond Ad, formerly Hyundai’s in-house advertising agency, merged with Ogilvy & Mather to form Diamond Ogilvy Group in 2006. The group comprises Diamond Ogilvy, Ogilvy & Mather Advertising, OgilvyOne, Ogilvy PR and Ogilvy Healthworld.