Chivas publishes book with BK mag

Pernod Ricard Thailand has tied up with BK magazine to launch a co-branded supplement, Chivas + BK Afterdark Guide.

"The supplement has been launched with an objective of sharing with urban readers in Bangkok how to live life to the fullest," explained Apitha Wonlopsiri, brand manager, Chivas Regal in Thailand. "Chivas + BK Afterdark Guide equips readers with the details of the best clubbing spots in Bangkok as well as other provinces and destinations in the region." "Chivas has been with BK magazine from the very beginning and is one of our most important clients," said Andrew Hiransomboon, managing editor, Asia City Publishing Thailand. "Chivas plays an important role in the entertainment scene here in Bangkok, organising events, bringing in DJs and the like -- the kind of things we cover, basically. So it's a great fit." "As trends and club scenes are constantly evolving, Chivas and BK plan to continue the Afterdark Guide each year," added Apitha.