Chiu named head of Market Catalyst Int'l

Mr Conrad Chiu has been named chief executive of Market Catalyst International, an integrated marketing solutions company. His move comes just months after he left as MD for South China and VP for international operations at J. Walter Thompson for the CEO's position at e-Media Partners International (eMPI). The latest move by the advertising and marketing veteran, however, is not as dramatic as it might look since Market Catalyst and e-MPI are both owned by Morningside Technologies, an organisation which is privately owned by the Hang Lung Group's Chan family. One of the partners of the company is Ms Grace Atkinson, a former JWT deputy regional director. Mr Chiu described Market Catalyst as a company that took a holistic approach to marketing and that its "business model is not of the speculator dotcom type". "The business model we are working on is very much focused not on media but on strategic marketing in all disciplines," he told MEDIA. Mr Chiu spoke of three main areas which all marketers should focus on at all times: online and offline creative; technology applications for marketing - including datamining, customer relations management and the use of streaming and smart card solutions - and media solutions in both traditional and cyber channels. "Looking at the whole enables you to define even more clearly the most effective strategy for all the different ways you can reach your target audience," Mr Chiu said.

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