Chiu named head of Market Catalyst Int'l

<p>Mr Conrad Chiu has been named chief executive of Market Catalyst </p><p>International, an integrated marketing solutions company. </p><p><BR><BR> </p><p>His move comes just months after he left as MD for South China and VP </p><p>for international operations at J. Walter Thompson for the CEO's </p><p>position at e-Media Partners International (eMPI). </p><p><BR><BR> </p><p>The latest move by the advertising and marketing veteran, however, is </p><p>not as dramatic as it might look since Market Catalyst and e-MPI are </p><p>both owned by Morningside Technologies, an organisation which is </p><p>privately owned by the Hang Lung Group's Chan family. </p><p><BR><BR> </p><p>One of the partners of the company is Ms Grace Atkinson, a former JWT </p><p>deputy regional director. </p><p><BR><BR> </p><p>Mr Chiu described Market Catalyst as a company that took a holistic </p><p>approach to marketing and that its "business model is not of the </p><p>speculator dotcom type". </p><p><BR><BR> </p><p>"The business model we are working on is very much focused not on media </p><p>but on strategic marketing in all disciplines," he told MEDIA. </p><p><BR><BR> </p><p>Mr Chiu spoke of three main areas which all marketers should focus on at </p><p>all times: online and offline creative; technology applications for </p><p>marketing - including datamining, customer relations management and the </p><p>use of streaming and smart card solutions - and media solutions in both </p><p>traditional and cyber channels. </p><p><BR><BR> </p><p>"Looking at the whole enables you to define even more clearly the most </p><p>effective strategy for all the different ways you can reach your target </p><p>audience," Mr Chiu said. </p><p><BR><BR> </p>