Prior to joining TBWA, Chiu was with Leo Burnett Hong Kong as management supervisor, responsible for regional and Greater China accounts; her replacement at Burnett has not yet been confirmed.
TBWA managing director Neil Ducray said: "In addition to heading the Adidas account regionally, Chiu will also be a key part of the management team. We are working to make our account service team not just good advertising professionals, but give them a full understanding of integrated marketing and a proactive attitude. We aim for them to understand their clients' business better, so that it is both easier and more effective to work with TBWA than other agencies."