She will join the Bureau in mid-April.
Janine Kirk, chairman of the MCVB, said:
"Sandra has had an outstanding career in tourism
and business events marketing, major events,
sponsorship and commercial business management, and brings a wealth of experience to the role."
Chipchase held several senior management positions with the Australian Tourist Commission
(now Tourism Australia), including two years in the
former Melbourne head office and postings in
Frankfurt, Chicago and New York.
She returned to Australia to join the Sydney Convention and Visitors Bureau as general
manager of marketing.
Her other achievements include the introduction of
the Sydney Convention Delegate Study.
She was also executive director of the Australia
Pavilion project team at World EXPO 2000 in
Hannover.
Chipchase heads for Melbourne
MELBOURNE Melbourne Convention and Visitors Bureau (MCVB) has appointed Sandra Chipchase as its chief executive officer.