The study, entitled ‘Circuits of Cool/Digital Playground’, examines the
relationships between youths and digital technology. It surveyed 18,000 kids
from 16 countries, including China, India, Japan and Australia.
relationships between youths and digital technology. It surveyed 18,000 kids
from 16 countries, including China, India, Japan and Australia.
Striking differences were found per market and age group. For example,
Japanese kids have few online friends and rely more on mobile phones, which
allow them more privacy. Meanwhile Chinese youths feel very close to their
online peers, with the average Chinese youth possessing 37 online friends he
or she has never met.
Globally, the average youth has 94 phone numbers in his mobile, 78 people on
a messenger buddy list and 86 people in his social networking community.
Japanese kids have few online friends and rely more on mobile phones, which
allow them more privacy. Meanwhile Chinese youths feel very close to their
online peers, with the average Chinese youth possessing 37 online friends he
or she has never met.
Globally, the average youth has 94 phone numbers in his mobile, 78 people on
a messenger buddy list and 86 people in his social networking community.
